It’s important for anyone working in the digital world to have a basic understanding of the web, designing features for a digital product and a good understanding of the underlying technologies that shape our online world.
How people interact with content?
Which features will bring the most value for customers, right here, right now?
Knowledge of design and basic development is helpful for understanding the limitations and opportunities that could affect a digital marketing campaign.
How do I need to work with developers, designers, product managers (and many other teams in big companies) and website owners (as known as the decision makers for a small to mid-sized company), to best communicate the marketing needs / features which will bring value?
I have spent the last 5 years actively working in the SEO space and I am constantly studying what makes a website perform well in search to deliver traffic and revenue for my employers’ websites and clients.
I know how to analyze the competition in search engine results (and beat it!) when it comes to organic search traffic and web experience guidelines.
I am obsessed with solutions.
Therefore, I should learn and develop myself in many other areas that my work will cover.
Who knows where life will take you, the road is long and in the end the journey is the destination.